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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. The replies are rolling in from the survey of vendor features that I mentioned last week.

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Email Tracking & Engagement

GreenRope

As an email marketing and small business entrepreneur, GreenRope's CEO, Lars Helgeson, saw the need for a more integrated solution. This article covers all the ways you can use GreenRope tracking features to analyze the success of your email marketing efforts, which include: Contact Level Tracking. Campaign Tracking.