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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

The replies are rolling in from the survey of vendor features that I mentioned last week. In addition, most small firms have pretty basic needs, so even the “light” editions of full-featured products like Salesforce.com can be overkill. Their buyers need more than traditional marketing automation features.

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Email Tracking & Engagement

GreenRope

This article covers all the ways you can use GreenRope tracking features to analyze the success of your email marketing efforts, which include: Contact Level Tracking. For consistency, we call this a "Broadcast ID", even if it's sent as a test email, form auto-responder, journey, or drip campaign. Campaign Tracking.