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Lead Nurturing

More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

NOVEMBER 14, 2019

These following features roll into 5 categories: Email Marketing and Online Marketing, Lead Management, Reporting and Analytics, Social Media, and Integrations. Email Management: Automation for segmentation, A/B testing, scheduling, and auto-responders is key. Lead Management Features. The data model should be consistent.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

B2B Leads Consume Content In Bursts

Brainrider

FEBRUARY 28, 2012

If you have a marketing automation solution like Pardot, Marketo, Eloqua, or similar, you already know that your website visitors consume your content in bursts of activity. Try using activity-triggered nurturing tactics like these: Cross-links from each content asset to other related content.

Sales Qualified Leads

Sales Qualified Leads Leads Lead Marketing Qualified Leads

B2B Marketing Zone

More Than Just Email Marketing: What Is Marketing Automation?

B2B Leads Consume Content In Bursts

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