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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

JUNE 22, 2011

I’ve heard some of my manufacturing clients call their subscribers free content leads. I’ve also read articles by other industrial marketers where they recommend using free content to generate new leads. That is good advice and it is a proven tactic for inbound marketing.

Sales Qualified Leads 60
Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel 60
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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

NOVEMBER 14, 2019

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

Marketing Automation Services 40
Marketing Automation Services Enterprise Management Work Management Marketing Management 40
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