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Part 2 – Easy tips for marketing automation implementation.

Jackie Walts

Also, before you’ve got it set up, identify the person on your team who will own it. Most marketing automation has the ability to set up dynamic content, auto responders, drip campaigns and all sorts of fancy stuff. Deeper marketing automation skills means both more effective campaigns and personal career growth.

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. Users can create lists and segments based on all contact properties, activities, email history, and custom fields. Emails are delivered through ExactTarget. Reporting is a particular strength.

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Using E-mail Marketing for Lead Generation

Industrial Marketing Today

Automatically triggered emails (personalized and customized) based on certain events, dates and/or rules will make the entire process function 24/7 without manual intervention. I am talking about auto responders or as some like to call it “email marketing on autopilot.”. While this may sound complicated, it isn’t.

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Lead Nurturing for Software Trials

LeadSloth

You can send email manually (once a week to all new registrants), you can use a simple auto-responder tool or use a marketing automation system. If you want introduce a human person as a support resource, make sure it’s someone who can actually help with the most common problems. Tip 2: Make Product Adoption Your #1 Goal.