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9 Best Email Marketing Tools for Small Business

BenchmarkONE

Small businesses have a lot to focus on – without the budget and resources of a midsize or enterprise company. The decisions they make around tech tools and software suites are often more important than a bigger company, because they need tools that inherently make it easier to run a quality business with less. .

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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity. Both the agencies and their clients have been mostly small businesses – in the survey for our soon-to-be-published VEST report , Optify reports that 60% of its clients have under $5 million revenue.

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How to Market Your Business on a Zero (or Small) Marketing Budget

GreenRope

How to Market Your Business on a Zero (or Small) Marketing Budget. Include internal and external links to your website, other blogs, and other valuable resources. Most businesses have at least one social profile, and many of your team members have their own social networks. Marketing takes many shapes and forms.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. This helps business owners who need to generate revenue as efficiently as possible. One interesting reaction has come from vendors serving the smallest companies (I’m talking really small here -- under 10 employees).

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Raab Report: OfficeAutoPilot, Infusionsoft and HubSpot Rate Highest in Marketing Automation for Very Small Business

Customer Experience Matrix

The chart above shows our ratings for the micro business sector, defined as companies with under $5 million in revenue. These are very small companies, typically run personally by an owner. Primary marketing interests are group emails, landing pages, and simple lead nurturing through email auto-responders.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

Integrations – If you are using other tools as part of the sales funnel like an auto-responder for emails or a tool for creating checkout pages, you must double-check the integrations offered. An enterprise client may be comfortable with a relatively difficult tool while a freelancer or small business may not.