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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What are the most important marketing automation features?

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Lead Nurturing for Software Trials

LeadSloth

This week someone asked me about lead nurturing for people who signed up for a 30-day product trial (for a SaaS/Cloud software product). This was in response to an article on trial conversion optimization that I wrote over a year ago. Conversion rates will increase with even the most basic nurturing process.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

12 Best Landing Page Software to Generate Leads and Save Time. Finding the perfect landing page software for your use-case can be tough. What follows is a list of the 9 best landing page software for driving traffic and conversions in 2021. – generating leads for a specific campaign. How to Create a Landing Page?

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. In 2017, they found that a staggering 77% of companies under-touched their leads. ABOUT OUR GUEST: . Thank you for joining us.