trigger what-is-complete-crm 
TrustRadius Marketing
NOVEMBER 14, 2019
So what is it, anyway? Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? What is marketing automation and why is it used? What are the most important marketing automation features?
Martech
FEBRUARY 19, 2024
Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. They also automate workflows, using data and engagements as triggers to send relevant messages. In an ideal world, this is orchestration at its finest. But we don’t operate in an ideal world.
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