Remove trigger operations
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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Common automation themes include outbound and inbound lead generation, campaign management, workflows, email sequences, reporting, and analytics. By sending emails to your customers and prospects based on a schedule or triggers, marketers could control the conversation and increase positive outcomes for sales.

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CRM and marketing automation: The challenges and benefits of integration

Martech

They also automate workflows, using data and engagements as triggers to send relevant messages. This includes the initial outreach, which might simply be an auto-responder after the form fill that thanks the prospect for the inquiry. But we don’t operate in an ideal world.