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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers.

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12 Best Landing Page Software to Generate Leads and Save Time

Outgrow

12 Best Landing Page Software to Generate Leads and Save Time. What follows is a list of the 9 best landing page software for driving traffic and conversions in 2021. – generating leads for a specific campaign. Value proposition – an irresistible offer. But don’t worry, we have got you covered.