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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. An automated system allows experienced marketing teams to deliver new customers without increasing employee requisites. Tools like landing pages and segmentation can help you to build leads and drive interest to new visitors.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. They also automate workflows, using data and engagements as triggers to send relevant messages. In an ideal world, this is orchestration at its finest.