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article thumbnail

Putting the R back in CRM

GreenRope

Businesses often look at CRM as a sales tool with a goal of driving conversions. Of course, it does help with conversions, but the real purpose of CRM is to build relationships that result in conversions. An integrated platform with both CRM and marketing automation offers the perfect foundation for relationship building.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Businesses often look at CRM as a sales tool with a goal of driving conversions. Of course, it does help with conversions, but the real purpose of CRM is to build relationships that result in conversions. An integrated platform with both CRM and marketing automation offers the perfect foundation for relationship building.

CRM 40
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article thumbnail

Putting the R back in CRM

GreenRope

Businesses often look at CRM as a sales tool with a goal of driving conversions. Of course, it does help with conversions, but the real purpose of CRM is to build relationships that result in conversions. An integrated platform with both CRM and marketing automation offers the perfect foundation for relationship building.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Businesses often look at CRM as a sales tool with a goal of driving conversions. Of course, it does help with conversions, but the real purpose of CRM is to build relationships that result in conversions. An integrated platform with both CRM and marketing automation offers the perfect foundation for relationship building.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Businesses often look at CRM as a sales tool with a goal of driving conversions. Of course, it does help with conversions, but the real purpose of CRM is to build relationships that result in conversions. An integrated platform with both CRM and marketing automation offers the perfect foundation for relationship building.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Businesses often look at CRM as a sales tool with a goal of driving conversions. Of course, it does help with conversions, but the real purpose of CRM is to build relationships that result in conversions. An integrated platform with both CRM and marketing automation offers the perfect foundation for relationship building.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

Businesses often look at CRM as a sales tool with a goal of driving conversions. Of course, it does help with conversions, but the real purpose of CRM is to build relationships that result in conversions. An integrated platform with both CRM and marketing automation offers the perfect foundation for relationship building.

CRM 40