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Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement

Customer Experience Matrix

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

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Key Things You Need to Know About Email Marketing Software

Webbiquity

Many marketers underestimate the continuing power of email marketing. They may believe it’s no longer effective in the current environment of overloaded email inboxes and sophisticated filtering, or that it’s only useful for price discounting. Why should you use email marketing software? Email Automation.

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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? Automated marketing began with the “email”.

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ReachLocal Provides Turn-Key Lead Management for Small Business

Customer Experience Matrix

This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. demand generation marketing automation reachedge small business marketing'

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Marketing Toolkit Essentials: CRM and Email Marketing Software

Hinge Marketing

Throughout your search, you’re bound to come across more complex systems with features that are more likely to raise the price tag than actually help manage your client relationships. These three marketing software options are popular for good reason and may be exactly what you’re looking for while building your marketing toolkit.

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Do Small Businesses Need Marketing Automation?

Customer Experience Matrix

Summary: Vendors who target small businesses include provide functions beyond traditional marketing automation. But larger firms need to be efficient too: so expect all marketing automation systems to eventually expand in similar ways. But the case may be different for marketing automation vendors.

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Responding to Leads Within an Hour Generates 7x the Conversations

Hubspot

When that “hand-raise” happens you need to be at the ready to respond. Do you know when a potential customer has viewed your pricing page? Automate Tailored Responses. An auto-responder can be a good back-up when an immediate personal response isn’t possible, but only if it’s not a canned response.