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More Than Just Email Marketing: What Is Marketing Automation?

TrustRadius Marketing

70% of marketers say marketing automation software is critical to their success. Marketing automation occurs when marketers pass the burden of monotonous tasks to software logic to complete. What is marketing automation and why is it used? For example, email automation covers several useful KPIs.

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CRM and marketing automation: The challenges and benefits of integration

Martech

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. They also automate workflows, using data and engagements as triggers to send relevant messages.

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How to Tackle Your 5 Toughest Email Marketing Challenges

Hubspot

In order to integrate your email marketing with your other data systems, you need to use marketing software that allows for that integration to take place. Such a practice doesn’t help push leads down the sales funnel, and it can actually alienate them. Solution: Nurture Your Leads. Do you have any to add to this list?

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What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. What is marketing automation?

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What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. What is marketing automation?

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What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. What is marketing automation?

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What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it. What is marketing automation?