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Industrial Marketing Today

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Using E-mail Marketing for Lead Generation

Industrial Marketing Today

SEPTEMBER 26, 2011

I am talking about auto responders or as some like to call it “email marketing on autopilot.”. Check out my post, “Using Auto-responders in B2B Demand Generation” for more on this and how to use it in your email marketing. What I’ve described here may sound a lot like Marketing Automation (MA).

Lead Generation 60
Lead Generation Auto Responder Generation Marketing Analytics Tools 60
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Subscribers to Free Content are NOT Leads

Industrial Marketing Today

JUNE 22, 2011

Depending on your situation, you may need a full-blown Marketing Automation (MA) package or you could get by with a manual system using Excel spreadsheets, Google Analytics and auto responders from your email service provider (ESP).

Sales Qualified Leads 60
Sales Qualified Leads Lead Scoring Lead Ranking Top of Funnel 60
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