Astroturfing, Gartner, Process and Purchase

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How to avoid the martech black hole and ride the crest of change

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Do we believe those projects would have had better success if they’d only purchased more technology? Processing. Get MarTech! In your inbox.

Work Management

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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

APRIL 24, 2019

Some have made it so easy for non-technical people to do this that Gartner refers to their users as “citizen integrators.” Exchanging data is a relatively rote, mechanical process. More advanced workflows can combine automated and manual steps, for processing requests that require human reviews or approvals.

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How to avoid the martech black hole and ride the crest of change

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

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