How to avoid the martech black hole and ride the crest of change
Martech
NOVEMBER 1, 2022
If what’s past is prologue, marketing budgets will likely contract further in the coming year, despite a new survey saying 70% of U.S. marketers expect their tech budgets to grow. the failure rate of digital transformation projects is between 70% and 95%. Back to basics: Start with a plan.
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