Astroturfing, Business and Gartner

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Astroturfing

Business

Gartner

How to avoid the martech black hole and ride the crest of change

Martech

NOVEMBER 1, 2022

While 61% of CMOs report they lack the in-house capabilities to deliver their strategy, spending on in-house labor remained static, per Gartner’s 2022 CMO Spend survey. . Define, prioritize and align your business, marketing, customer experience and technology goals before replacing, updating, or consolidating anything.

Work Management

Work Management Marketing Management Marketing Budget Budget Programs

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

APRIL 24, 2019

Some have made it so easy for non-technical people to do this that Gartner refers to their users as “citizen integrators.” It can authenticate app ratings and reviews from real users to prevent astroturfing. ” One of the more popular ones, Zapier, integrates a whopping 1,300 different apps with each other.

Marketing Automation Services

Marketing Automation Services Work Management Marketing Management Astroturfing

B2B Marketing Zone

How to avoid the martech black hole and ride the crest of change

Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

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