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Not all integrations are created equal: 4 layers of app integrations with SaaS platforms

chiefmartech

Disclosure: This is one of those rare articles on this blog that’s entangled with my work as VP Platform Ecosystem at HubSpot. According to a recent study by the market research firm Ascend2, “integrating disparate systems” is the greatest barrier to success with marketing technology for 52% of marketers.

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I was a teenage Russian troll OG

Biznology

We would do this across message boards, forums, groups, newsgroups, and even the comment sections of relevant blogs. Sometimes, online identities would not start cyberstriking on behalf of our clients for months, each one just becoming part of his or her community, sometimes communities. At first, we were just super-careful.