Why the volume and quality of interactions with customers has to pass for social media ROI
Chris Koch
JANUARY 22, 2010
I wish I could say that social media leads to sales. So when we think about social media ROI, we need to make a leap of faith. To make ourselves feel a little more comfortable with this idea, we may need to categorize social media with something whose hazy ROI we’re more familiar and comfortable with: PR.
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