Article Magazine Media Plans Public Relations 
Convince & Convert
AUGUST 18, 2010
But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. I had your article on-screen already, prepped for Tweeting later today.
Convince & Convert
SEPTEMBER 14, 2010
If you were going to run an ad in a magazine, you would ask about both the psychographics and demographics of the reader so you could target the call to action and message appropriately. With social media, the audience is in multiple modes – participating in many threads. You’re in hunting mode, looking for tracks and setting lures.
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Convince & Convert
APRIL 15, 2010
We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. What formerly was the sole bastion of the media, is now also a company bailiwick.
Convince & Convert
AUGUST 10, 2010
link] [link] David Murray Get your Sieves and Long Toms ready, Influence Mining is the next Gold Rush [link] via @jaybaer [link] Arizona Social Media C&C Blog Post – Why Influence Mining is the Next Gold Rush [link] RT Please [link] Joe Fernandez Hey Jay, Thanks for taking the time to set up this interview and put this article together.
Convince & Convert
JUNE 3, 2010
What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire. Schatschneider agreed. What BP Can Learn From the Umpire. Im Jay Baer.
Convince & Convert
JUNE 11, 2010
And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. And to think I was the one who launched your published writing career when I gave you a chance with your first column way back when for bizAZ magazine. I expect a dedication.
Convince & Convert
SEPTEMBER 21, 2010
But, again, it’s worth it, and it doesn’t cost as much as attending a conference on the West coast, paying for a magazine ad, or a TV ad, etc… so, when comparing options, I believe social media is inexpensive. link] Yvonne DiVita I disagree, a little bit, with #1 – social media is inexpensive.
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