Why brands keep emailing you to ask how you feel about them
The Customer
AUGUST 30, 2019
Business Insider ran an article last year about how “Stores ‘bludgeon’ their customers ‘to death’ with emails.” The FTC has published a discouragement of this practice, known as list brokering, warning that these lists are often assembled “using illegal means.”). This article originally appeared in Vox / The Goods.
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