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Good Reads for B2B Marketing - 8 Changes that Will Improve Your Marketing

ViewPoint

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Inspired by TED Talks, this article offers some ideas for marketers to improve their inbound programs in just 30 days. Via HubSpot. B2B Buyers: Traits by Generation [Infographic].

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

3 Great B2B Demand Gen Articles from Last Week - Smashmouth Marketing , July 29, 2010 It’s amazing that there’s so much great content out there surrounding demand generation and B2B sales and marketing! 3 Tips for Building an Effective Landing Page - Hubspot , July 19, 2010 What is considered an effective landing page ?

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B2B Lead Management Market Heats Up

Online Marketing Institute

4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. That I’m sure to hear about them since I know I’ve missed adding many to this list.) Thanks Laura.