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Intent Data: How to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. What types of intent data are there? This is the data you directly collect across your marketing tech stack.

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Intent Data : How to Use it to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. What types of intent data are there? This is the data you directly collect across your marketing tech stack.

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How to Use B2B Intent Data to Generate Quality Sales and Marketing Leads

DealSignal

For example, if a user searches and reads an article about “cloud computing” and “big data,” that means that they have an interest in, and potentially the intent to purchase, services related to those topics. What types of intent data are there? This is the data you directly collect across your marketing tech stack.

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Account-Based Marketing Strategies: 7 Tactics to Improve Performance

DealSignal

With the advancements in marketing technology leveling the playing field, you can leverage ABM tactics to not only hit your monthly numbers, but exceed them. In this article, we’ll show you 7 proven strategies to improve the performance of your ABM tactics campaigns and start seeing real results. So, let’s get started!