Martech

OCTOBER 23, 2023

Google is on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google is ‘using clicks in rankings’ (Sept.

Google 78

Google Lead Ranking Lead Scoring Paid Search Agency 78

SmartBrief - Marketing

SEPTEMBER 18, 2023

You could track marketing metrics at source such as impressions and CPC, but not conversions. If you have a DTC presence it can seem illogical to pay Google and then have to pay Amazon’s transactional fees, but purchase intent is high on Amazon so click-thrus tend to convert highly. This all made media spending irresponsible.

Amazon 52

Amazon Advertising Agencies Advertisements Advertising 52

Single Grain

AUGUST 24, 2021

In this article, I will discuss the basics of Enterprise SEO, the need for Enterprise SEO platforms, and discuss the top Enterprise SEO software that you should use for managing large websites. Enterprise SEO is a marketing strategy for large enterprises where the goal is to attract more traffic via search engines like Google.

Enterprise Management 52

Enterprise Management Work Management Marketing Management SEO 52