Article Burn Rate Online Lead Generation Sales Leads 
Marketing Insider Group
MAY 12, 2010
In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Think sales, leads, pipeline.
Online Marketing Institute
JUNE 30, 2009
To me it involves things like time, money, utilization rates, and (most importantly) contact generation. Q: As the director of marketing communications at the Indium Corporation you manage trade exhibitions and blogs (among other things). Which channel is more efficient for you?
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