Article Bulldog Solutions Content Relevance 
Industrial Marketing Today
OCTOBER 1, 2011
Brien, VP of Sales Enablement at Bulldog Solutions , summarized the problem very well in his recent article where he wrote, “In general, salespeople don’t like leads. They must help marketing create content that the target audience will find relevant in educating, informing and moving them to take action.
Online Marketing Institute
JULY 31, 2009
There are at least 4 amorphous groups of solution providers also setting their sights on this space: 1) Lead generation services or tools – Because this category contains both service providers (that look more like agencies or telesales outsourcers) and software as a service vendors, there are probably more than I could possibly name.
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