Is paid social advertising still worth it in 2023?
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SEPTEMBER 28, 2023
This article is my way of addressing (and hopefully squashing) those doubts. Our benchmark report found the average cost per opportunity (CPO) on LinkedIn and Facebook to be $3,162.89 Your CPL or CPO after a few campaigns are just your benchmarks. and $4,950.64, respectively. Joe’s approach is simple. It’s too risky.
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