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6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. 500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. blog provides content for Facebook postings.

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32 Blog Post Ideas for Your Next Article

Writtent

Feeling a little stumped about your next article? Even the world’s most creative bloggers find themselves in need of  blog post ideas every once in a while. If you’re only using a couple blog post ideas, you risk getting left behind. These blog post ideas work for the most popular sites, like Buzzfeed and Huffington Post! 2. Blogging Content Creation

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29 (of the) Best Twitter Guides, Tips and Infographics of 2013

Webbiquity

Twitter became a publicly traded company on November 7 and saw the price of its shares climb 73% on the first day of trading. Does anyone still thing Twitter is for the birds? What are the best ways to drive website or blog traffic with Twitter? To grow your company’s Twitter following? Utilize Twitter advertising? Get the most out of Twitter search?

Best Twitter Tips, Tools and Tactics of 2011

Webbiquity

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter’s 200 million users collectively tap out a billion tweets per week.

Staffing and Launching Your Content Marketing Program

manager at HubSpot, had a similar revelation. percent of the roughly 2 million hits on HubSpot’s. blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. instance, found that the average post on his blog. blog post anymore,” explained Moz founder and SEO. So was I.

Top 50 B2B Marketing Influencers On Twitter

B2B Marketing Insider

Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. Write articles, share knowledge and make connections.

54 Pearls of Marketing Wisdom from HubSpot

Webbiquity

The inbound marketing experts at HubSpot along with Jeff Ente of Who’s Blogging What have just published an outstanding collection of social media insights, 54 Pearls of Marketing Wisdom by “26 of the world’s best marketing experts.” optimize to be read on-the-go with mobile call-to-action and phone number. But for many others it’s in the single digits.

Should your content generate leads or relationships?

grow - Practical Marketing Solutions

A few years ago I had an interesting conversation with a Hubspot executive (now a former executive … but that’s another story). His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. ” Clearly the Hubspot model is built on leads.

5 Data-Backed Twitter Tips You Should Know

Hubspot

To actually grow your business with Twitter, it''s not enough to merely tweet for the sake of tweeting -- you''ve also got to measure your efforts, and analyze them to see your performance. Below are five takeaways I''ve found from analyzing HubSpot''s Twitter account. Data-Backed Twitter Tips to Try. 1) Tweet about social media -- specifically Twitter. Twitter

20 More of the Best Twitter Tips, Tactics and Tools of 2012

Webbiquity

As the fourth-largest social network, and the fastest growing in 2012 , Twitter has emerged as a serious platform for business professionals to share breaking news, promote thought-leadership content, and engage with customers, prospects, peers and industry influencers. ” How can you grow and maintain an active, relevant Twitter following? Twitter Tips and Guides.

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Last week , we talked about possible solutions to generating leads from your blog. This week, we''ll be answering a question about getting blog traffic when it seems like all hope is lost. If you''ve got a question you''re always wanted to ask (it doesn''t have to be about blogging, even though the first two questions were), email us at blogging@hubspot.com. Sound good? Thanks!

B2B Marketing Trends for 2016

and Twitter followers. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing. B2B Marketing. Look for.

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. For someone with a more specific role on a larger inbound marketing team -- a blogger , perhaps -- you could focus only on the questions about blogging and content creation.

How to Use Hashtags on Twitter, Facebook & Instagram

Hubspot

While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Let's explore what a hashtag is, why they're so great, and how they work on Twitter, Facebook, and Instagram. Read this blog post for more instructions on using hashtags.). How Hashtags Work On Twitter, Facebook & Instagram.

Top 20 Content Marketing Blogs You Should Read Every Day

B2B Marketing Insider

What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. The Top 20 Content Marketing Blogs I Read Every Day. For real. Check it out.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

B2B Marketing Trends for 2016

and Twitter followers. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing. B2B Marketing. Look for.

How to Use Twitter Retargeting Ads to Generate More Customers

Hubspot

At HubSpot, we started experimenting with Twitter Ads as a method of lead nurturing. And given Twitter’s mobile-first nature , it was easy to see why we weren’t successful. But instead of throwing in the towel and deciding not to use Twitter Ads for the middle of the funnel, we decided to take a different approach. Product Blog Posts. Of course you do. How come?

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HubSpot's 10 Hottest Marketing Blog Posts of 2012

Hubspot

To celebrate the new year, we decided to look back at the most popular articles on the HubSpot blog -- because it's one of the places we celebrate new advancements in marketing year round! In fact, in the past 12 months, we've published more than 900 articles , received more than 8.7 The Top 10 HubSpot Blog Posts of 2012. Continue reading. Continue reading.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Is blogging coming back or trailing off? Social networks and blogs In the U.S 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. Twitter is about in the middle (55% of users age 35 or older) while 65% of Facebook users are over 35 (didn’t this start with college students?) Social media and blogs reach 80% of all U.S. But 3.1

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14 Ways to Increase Your Clickthrough Rate on Twitter

Hubspot

Thankfully, making your tweets clickable doesn''t "just happen" based on the whim of the Twitter gods. In this post, we''ll talk about how to put the science of Twitter to work for you so more people click on your tweets. Click your Twitter handle to view your profile. And I''m guessing you want more traffic and attention to your blog or the articles you share, right?

B2B Marketing Trends for 2016

and Twitter followers. marketing topics on the Webbiquity blog. socially promoted content that tripled blog traffic and quadrupled the number of blog-referred lead conversions in one year. Tom also writes the Webbiquity blog, covering B2B lead generation, web presence optimization, social media, social PR, SEO and search engine marketing. B2B Marketing. Look for.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

And the smart inbound marketers will then write articles to answer those questions, which not only attracts more prospects to their website, but also gives their sales team a piece of thought leadership content to share with the people they talk to. You’d be surprised how many people are scared of writing a blog article.). Do they have a blog? Don't overlook this.

Sometimes More Is Better – Hubspot Research Shows Impact Of Volume On Reach And Conversion

B2B Marketing Insider

CNN doesn’t wake up one morning, decide that there’s not too much going on in Europe, and not publish news articles about Europe that day. They publish articles every single day about every topic they cover. But if you’re looking for more solid proof, we can look to the annual study by Hubspot on article volume and frequency. As you can see from the chart, the bottom line of the study: More Frequent Blogging = Higher Traffic and Leads. Both B2C and B2B companies saw more inbound traffic to their websites the more blog content they published.

How to Blog Consistently Without Burning Out

Hubspot

I''ve been blogging for as long as I''ve been working. started blogging shortly after I graduated from college and I''ve never stopped ever since. blog for myself, I blog for a living, and I blog for self-growth and self-education. And this is not just about keeping up with expert articles and professional resources. Readers love resourceful articles.

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The 14 Best Content Planning and Research Tools

Webbiquity

Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. 2) Podio. Showcase reviews: BuzzBlogger, RazorSocial, Blogging Wizard, SnapApp. Showcase reviews:  HubSpot, SnapApp. Blogging Wizard (Content).

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. week ago, Tom announced the 2012 #Nifty50 Women on his Webbiquity blog , and now I am pleased to announce the winning 2012 #Nifty50 Men. 2011 #Nifty50 Top Twitter Men. billion.

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Twitter Facts, Figures & Stats.

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How to Get Salespeople Aboard the Social Media Train

Paul Gillin

Set measurable goals like the number of Twitter followers, number of LinkedIn connections of number of contributions to the corporate blog, then put rewards in place. Ask for a blog entry on what they like best about sales, why they came to work for your company or 10 reasons to love the local football team. Related articles. think they’re worth sharing.

11 Twitter "Tips" and "Tricks" That Don't Actually Work

Hubspot

You want to soak up as much information as possible without having to fact check every blog post you read on something new. If you''re looking to get the inside scoop on what works on Twitter -- and what really, really doesn''t -- keep on reading. Here are the most egregiously inaccurate suggestions for building your business on Twitter. 1) Try the follow, pause, unfollow trick.

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How to Tweet Around the Clock Without Being on Twitter 24/7

Hubspot

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it''s imperative that you find a way to tweet multiple times a day, every day. And, of course, use Twitter itself. Twitter

The Handy Character Count Guide for Blog Posts, Facebook Pages & More

Hubspot

When it comes to writing posts and updating profiles for your blog and social media, one of the most common questions folks have is: What's the character limit on X, Y, or Z? Below, you'll find the short version, followed by a more detailed guide to character limits and ideal character counts for posts on your blog, Facebook, Twitter, LinkedIn, and Instagram. HubSpot on.

Top Blogging Statistics: 45 Reasons to Blog

Writtent

Whether you are a small business owner just learning nuts and blots of blogging magic or already a blogging guru, you need to keep abreast of the most important blogging trends if you want to succeed in your blogging efforts. Wondering if you need to set up a blog ? Not sure if your blogging efforts bring the necessary results? Tweet (Source:   HubSpot ).

Why Should You Bother Sharing Content on Twitter?

Hubspot

Are you shy on Twitter? You''re not alone. I''ve recently had conversations with a bunch of people expressing confusion on how to dive into Twitter. He''s avoided Twitter for years (I know, I know -- you''d think I would have convinced him by now). When I tried encouraging him to share content of his own, he asked, "Why should I bother sharing content on Twitter?

6 Sure-fire, Can’t Miss Ways to Increase Blog Views

It's All About Revenue

by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  We looked at the headline, topic, author and whether or not there was any PR driving traffic to the post.   Your blog needs to be the hub of your content wheel.  The most consistently high performing blog posts are without question Joe Payne’s “first responder” articles. Your blog should give readers what they want. This is interesting.  We have aired dirty laundry on our blog three times.  Twitter. And fast.

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How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. Twitter Best Practices.

How to Research Blog Topics: A Step-by-Step Process

Hubspot

Conducting research is an essential part of writing quality blog content. In this post I will take you through a four-step process for researching your blog posts. This process will help you validate your blog ideas, fill your posts with interesting and relevant content, and increase the chance your readers will engage with you. HubSpot Keyword Tool. Blogging Daily

20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)

Hubspot

To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. Ever seen articles in your News Feed you wished you could bookmark for later? Facebook recently added a feature that allows users to save links to articles, events, TV shows, music, and more to read later. tried it out on my Twitter page.

Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By

Hubspot

Images are crucial to making your marketing stand out, especially on Twitter. Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. while back, Twitter stopped showing Instagram photos. Design

Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories

Hubspot

There was a ton of stuff that happened in the news this week -- it seemed like Facebook, Twitter, and Google rolled out a bagillion features, and I was struggling to keep up with it all amidst my other marketing duties. Google Search Starts Highlighting In-Depth Articles on Search Results Pages (via TechCrunch ). No Strings Attached (via HubSpot ). Let''s get to it! But hey.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 )  present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.  These men are indeed using Twitter to rewire and reorient the Web.  Today, Twitter posts 50 million tweets per day.

Before and After: The Transformation of One Business Blog

Hubspot

Our marketing agency Revenue River''s blog was boring. As an inbound marketing company that specializes in creating custom, beautiful websites for our clients in HubSpot’s COS, we were embarrassed when we looked at our blog compared to the designs we had implemented for others. Poor blog subscription rates. We were going to redesign our blog with major goals in mind.

What Makes Top Company Blogs So Successful? [New Data]

Hubspot

Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers. 64% of U.K.