The Power of Persuasion: 3 Psychology Principles for B2B Marketers
Engagio
SEPTEMBER 10, 2018
How do you think ridiculous myths, “Einstein failed his high school math classes,” proliferate? In a study on banner ads , college-aged students were asked to read an article online while banner ads were displayed. Mere Exposure Effect in Action. ABM ads can be a great way to provide the necessary high-level awareness.
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