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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

Salesforce.com. From the group introduction: Salesforce.com. Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. Salesforce app ecosystem. Future trends. Data Science. Highly Selective.

Linkedin 141
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Where is B2B data-driven marketing headed?

Biznology

Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. Save this article as a PDF. B2me,” is the appealing term for this direction coined by Joseph Puthussery of Cisco. What are your predictions?

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Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

This is the fourth article in a series that began as guest blogs for Savvy B2B. Mount this inbound marketing engine under the hood of your website, and turbo-charge it with marketing automation and a CRM program such as Salesforce.com. I sure do, and I learn something new from them almost every day. The fuel for this engine is content.

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Content is King in B2B Marketing, but Customers are the Power Behind the Throne

MLT Creative

I was recently interviewed by Lorrie Bryan , managing editor of CANVAS Magazine , for an article she was writing entitled “Saving Face: Tips for Customer-Centric Customer Facing.” ” There are several software programs that help support and organize customer engagement; Salesforce.com is a leading example.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

While still a workhorse for b-to-b companies, e-mail marketing is getting increasingly stiff competition for mind share from social networks such as [.]. 4 Steps to Yes - Junta 42 , November 18, 2010 Read an interesting article from MediaPost this morning entitled &# Are Media Brands Ready to Be Brands? Salesforce.com (26).

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

25 Great B2B Content Marketing Articles - LeadSloth , August 11, 2010 While doing research for my upcoming webinar on creating content that converts , I found many great articles on B2B Content Marketing. Here are the 25 articles that I liked best. 25 Great B2B Content Marketing Articles , August 11, 2010. B to B (18).

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). There are three parts to this article. So, if there's a blog article that mentions your company, help that article get traffic.