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The Point

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Which Content, Tactics & Technologies Are Driving Demand Generation ROI?

The Point

Asked which technologies they projected would have most importance in the next 12-18 months, respondents also named Lead Lifecycle/Attribution Reporting and Predictive Analytics. A free copy of the survey report – including a complete summary of results along with expert analysis – is available for download from the Spear Website.

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A Really Useful B2B Marketing Benchmark Report from Optify

The Point

The data contained in the report were extracted by analyzing more than 62 million Website visits, 215 million page views, and 350,000 leads from more than 600 Optify customers. In the meantime, this year’s edition is a worthy read for any B2B marketer looking to benchmark their own demand generation, social media, and Website performance.