How to Apply a B2B Buyer Persona to Your Content Marketing Strategy
Marketing Interactions
JUNE 23, 2017
Often, these are seen as late-stage issues, such as, “the price was too high.” Use your analytics and continuously monitor how well they’re working toward achieving your content marketing strategy goals. This type of information is much more important in a B2B buyer persona than the type of car they drive or in which suburb they live.
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