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Finding B2B Social Media Tools That Add Value – not Just Time

Online Marketing Institute

This next tool might be the key to a successful digital PR campaign.” Use colleagues to divide and conquer analysis: If you work for a PR agency, please don’t make the mistake of delegating this work to your junior staff. Senior PR practitioners need to understand how these tools fit within a larger marketing strategy.

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Taking Your Team to the SEO Super Bowl

KoMarketing Associates

From training camp to pre-season and from trades to injuries, each team works all year to reach the Super Bowl (except the Bills. What are your big PR campaigns for the year? Set up a meeting that includes the entire marketing team: PR, SEO, content, paid, etc. PR & SEO teams should coordinate outreach efforts.

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