Everything Technology Marketing

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Leveraging Actionable Customer Data for Revenue Growth

Everything Technology Marketing

Focusing on the profitable sources of revenue takes ensuring your organization, especially your marketing team, has the data mining tools, customer research, marketing automation software, and the ability to perform customer analytics. This capability requires that your marketing organization be able to perform customer analytics.

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5 Ways to Better Marketing Performance with Marketing Operations

Everything Technology Marketing

A formal MO function can make sure that best practices and systems are implemented marketing wide so that marketers can take on more sophisticated projects, such as campaign automation, without having to worry about underlying processes, analytics, and metrics.

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