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| | DELICIOUS B2BMARKETING
JULY 31, 2009 [Analytics, Order] B2B Lead Management Market Heats Up
problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. The problem is: these platforms are heavy on campaign design, execution, and reporting and light on lead management. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Exciting times.
JULY 31, 2009 | DELICIOUS B2BMARKETING
[Analytics, Order] B2B Lead Management Market Heats Up