Analytics Newsletter Paid Content Zoominfo 
Zoominfo
NOVEMBER 20, 2018
In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is marketing attribution? 6 Types of Marketing Attribution Models.
Zoominfo
MAY 3, 2020
In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is Marketing Attribution? Let’s get into it!
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Zoominfo
JULY 25, 2018
Ultimately, door-to-door sales representatives and marketers have the same goal—to understand each prospect’s wants, needs, and pain points in order to sell them a product. In today’s blog post, we explore the different lessons marketers can learn from door-to-door salespeople to better nurture leads through the sales funnel.
Zoominfo
MAY 18, 2023
It’s rare for top talent to search for job openings and submit cold applications. That’s because smart recruiters have learned to apply marketing principles to their talent acquisition process, helping them fill and nurture robust talent pipelines they can hire from at a moment’s notice. What is Recruitment Marketing?
Only B2B
MARCH 15, 2018
In a world where content is king, B2B blogging can have a huge impact on the success of your organization in terms of leads, brand awareness, customer engagement, and even revenue. Consider the following statistics: B2B marketers who blog generate 67% more leads than those who do not ( source ). Search Engine Optimization (SEO).
Vidyard
JANUARY 6, 2022
And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business. Contents 1. Include CTAs to Relevant Content in the Description 5.2 Paid Closed Captioning 5. Video Marketing Statistics 2.1 Video Marketing Strategy 2.2 FAQ Videos 2.
Vidyard
JANUARY 6, 2022
And while there are many great solutions and clever product managers to market them, it can be hard to find the right fit for your business. Contents 1. Video Benchmarks for Content 2.1 Distribution Channels Where Video Content is Used 2.3 Video Analytics Trends 4.0.2 Video Marketing Statistics 2.1
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