SAL is the Glue that Binds Sales and Marketing in Lead Generation
Industrial Marketing Today
DECEMBER 12, 2010
SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). Clearly defining and understanding the implications of MQL, SAL and SQL are critical to the success of B2B lead generation. Depends – are you in marketing or in sales? Defining qualified leads.
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