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Tomorrow People

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Bolster your Go-to-Market plans by prioritizing the metrics that matter

Tomorrow People

So, how can you know which analytics metrics are most important for you to focus on? Are you able to attract more people to your website, mobile app, and/or retail stores? But now more than ever, you are responsible for business results. That means acquiring some of the skills data scientists bring to the game.

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Is It Time to Reconsider and Reprioritize Your Marketing Metrics in the Time of Coronavirus?

Tomorrow People

Social analytics. Web / mobile analytics. For some external guidance, consider a few metrics cited as top performers in a recent report published by Salesforce : Top-Ranked Overall Marketing Program Success Metrics, by Company Performance; High Performers 3. Sales effectiveness. Customer satisfaction. Work to Earn More Trust.

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The power of a ‘real-time’ content marketing strategy

Tomorrow People

It’s a logical step when you consider our fast-moving, mobile-first world, and the instantaneous nature of news, entertainment and communication. A commercial data analytics company on Snapchat? Find out how to harness its power. Real-time is the next frontier in the advancing journey of a content marketing strategy. That’s right.

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Six Tips for Email Marketing That Work [FLIP BOOK]

Tomorrow People

63% of mobile email users check their account a minimum of once a day. What's more, it's now completely mobile too , through the proliferation of Smartphones, tablets and other portable devices. Use analytics to establish who clicked on what and when. Requires integration of your analytics platform and Email Service Provider.

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The Key to Online Digital Marketing is Achieving Higher Grades

Tomorrow People

Is your site accessible on mobile devices ? “Top of the Funnel” looks at what you’re doing to attract visitors; “Middle of the Funnel” considers how you convert traffic into leads; and, finally, “Analytics” looks at how well you evaluate your marketing strategies. How does your website compare?