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Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

Customer Experience Matrix

AUGUST 11, 2010

Summary: Adobe added Web content management, digital asset management and social media features to its arsenal when it purchased Day Software last month. Adobe was already a major force in Web development through its Dreamweaver, Flash and ColdFusion products, not to mention Omniture for Web analytics. publishing.

Digital Asset Management

Digital Asset Management Enterprise Management Marketing Management Marketing Automation Services

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

Hubspot

DECEMBER 16, 2013

Microsites. Map all of the existing content you have already in three buckets -- Awareness, Evaluation, Purchase (some content maps use more stages, but I recommend keeping it simple) -- and find out where your biggest gaps lie. We also heavily use our wiki by Atlassian under our "Marketing Inspiration" page. Case Studies.

Enterprise Management

Enterprise Management Work Management Marketing Budget Marketing Management

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How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Day Software Acquisition Adds Some Marketing Features to Adobe, But Gaps Remain

6 Content Challenges Facing Enterprise Marketers (Plus Some Helpful Solutions)

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