Lattice
NOVEMBER 18, 2015
At Lattice, we believe that predictive analytics should be added to that list. Predictive analytics can tell you who will buy, what they’ll buy and when. From there, predictive analytics can be used to identify the unique fingerprint of your most valuable customers. Prioritize Leads and Accounts. Grow Existing Customers.
Lattice
NOVEMBER 13, 2015
By incorporating predictive analytics into the mix, you can identify the right targets, plan the right strategy and get sales focused on the right opportunities. Our Data Cloud covers financial, social media, firmographic, website, technology, and news sources. Find High Potential Targets. Identify who is Actively Looking on the Web.
Lattice
DECEMBER 28, 2015
It refers to the data that is collected when your customers and prospects are consuming related content on trade publications, sharing on social media, posting on forums or blogs and beyond. Gartner’s Market Guide on Predictive Analytics. In short, intent data represents a signal of interest and intent to purchase.
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