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The B2B Lead Generation-Demand Generation Book “Hall of Fame”

NuSpark Consulting

JANUARY 21, 2012

There aren’t any newer media planning or digital media books anymore worthy of my hall-of-fame, so I’ll showcase two from the old days! Advertising Media Planning, Seventh Edition. The original and best book on practical media planning and buying concepts and how to choose, purchase, and analyze all forms of media.

Demand Generation 100
Demand Generation Lead Generation Demand Generation 100
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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

AUGUST 3, 2010

5 Ways to Make A Better Analytics Presentation - Manhattan Marketing Maven , July 23, 2010 Analytics are the new black. Ben & Jerry’s Drops Email Marketing In Favor of Social Media , July 14, 2010. PointClear (4). Media Plan (5). What did I get? Other Active Topics. Data Hygiene (4).

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