Customer Experience Matrix

JULY 16, 2009

2007), email (Dynamics Direct, 2006), marketing resource management (Nvigorate, 2006), and hosted analytics services (MarkIT, 2005). message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l).

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Google Analytics. All blogs, wikis, forums, and social networks hosted or sponsored by Oracle (e.g., com , wiki. More on Marketo Financials: Despite Past Losses, Prospects Are Bright - Customer Experience Matrix , November 19, 2010 Summary: Public data gives some insights into Marketo’s financial history and prospects.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40