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Email Marketing vs. Marketing Automation

eTrigue

What You Need to Know Email marketing is a familiar tool that’s easy-to-use, effective and provides a tremendous return-on-investment. But email marketing alone has significant disadvantages. So while email marketing is powerful, it could use a boost of automation. So how will marketing automation benefit me?

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4 Marketing Emails You Can Set and Forget (At Least for a While)

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I bet if you gathered up the stats on marketers and salespeople alone that number would be … I don’t want to think about it. Thankfully, certain tools have come to the rescue of our cramped fingers … ergonomic wrist pads, laptop risers, and oh, marketing automation. She’s passionate about marketing and great customer experiences.