Analytics Marketing Analytics Tools MQL Webinar 
ClearVoice
APRIL 17, 2024
This wisdom holds especially true for us marketers, whose responsibility is to drive growth and attract new customers. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success. And that’s where content marketing can come to the rescue.
ClearVoice
APRIL 17, 2024
This wisdom holds especially true for us marketers, whose responsibility is to drive growth and attract new customers. The Importance of Tracking Your Collaborative Content Hopefully, we don’t have to emphasize how important data is to your marketing success. And that’s where content marketing can come to the rescue.
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SalesIntel
JANUARY 12, 2023
The year has just started, and like every year so far in the 2020s, it’s on track to be a challenging and unique experience in marketing. The Unique Situation of 2023 We’ve been observing swift developments in data, analytics, and AI that have influenced how organizations function as we look back on the past year.
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. .
Martech
OCTOBER 28, 2022
B2B marketing leaders are at a crossroads. But the go-to-market (GTM) strategies, systems and plays many teams use are not connecting with how buyers and companies research and make purchase decisions. . This is not an “MQL is dead!” But in simple terms, it starts with B2B marketing viewing sales as their customer.
Single Grain
FEBRUARY 5, 2020
Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Which webinars they attended.
Zoominfo
JUNE 24, 2020
For quality leads — that are more effective in the long-term — inbound marketing undoubtedly provides better sources for lead generation than outbound. Inbound lead generation is a part of inbound marketing. Outbound marketing does push the brand’s message via cold calling, advertising, and email campaigns. Sales agrees!
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