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MarketingSherpa B2B Marketing Summit Boston

LeadSloth

Manticore Technology (booth 2). Twitter & Questions. I will try to tweet as many sessions as possible at the LeadSloth Twitter page. Let me know if you have any questions via Twitter or email (jep leadsloth com). Manticore Technology (booth 2). Twitter & Questions. Silverpop Engage B2B (booth 4).

Manticore 100
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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing.

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Marketing Automation Trends for 2010

LeadSloth

The need for new analytical skills. Christoper Doran , CMO, Manticore Technology. Erik Bower, Co-founder, Marketbright (No Twitter). Twitter splinter: People who “get” twitter will continue to laugh at those who don’t and those who don’t will continue to not care, and to not twitter. The Contributors.

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B2B Lead Management Market Heats Up

Online Marketing Institute

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”