Content Standard

JULY 7, 2015

By integrating video analytics into your marketing automation and customer relationship management systems, sales and marketing teams can work more strategically to nurture prospects. Videos should always lead the viewer to another level of the brand experience, such as a microsite, video channel, or blog post.

Video Marketing 40

Video Marketing Television marketing Long Tail Marketing Microsite 40

Biznology

AUGUST 16, 2016

Last night I had the honor of dusting off my trusty old long tail earned media blogger outreach deck and updating it for the new world of earned media influencer marketing for the lovely Brigitte Winter and her Georgetown School of Continuing Studies students. B-D-List (the mid-section of the long tail often asks for money).

Long Tail Marketing 80

Long Tail Marketing Blogger Marketing Analytics Tools Planning 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). The informational microsite.

Class 80

Class Long Tail Marketing Blogger Media 80

Hubspot

MARCH 10, 2016

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? 54) Long-Tail Keyword. A long-tail keyword is a very targeted search phrase that contains three or more words.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Hubspot

JULY 21, 2015

Conducting analytical projects to improve blog strategies/tactics. An analytical mind and interest in using data to optimize/scale blog marketing strategies and tactics. Proficient in web analytics and keyword tools. Responsibilities: Writing various types of articles on a wide range of topics for our blog.

Top of Funnel 28

Top of Funnel Marketing Budget Paid Content Work Management 28