DealSignal

MARCH 2, 2024

Defining your ideal customer profile and optimizing targeting Having intent data is key to segmenting your audience, and really drilling down on those target niches that show the most interest in your product or services. Intent data can be used to build a solid, wide-reaching retargeting and remarketing strategy.

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

DealSignal

DECEMBER 9, 2022

Having intent data is key to segmenting your audience, and really drilling down on those target niches that show the most interest in your product or services. Recent surveys have shown that retargeted ads are 70% more likely to convert users into paying customers, bringing back around 26 percent of those who left mid-purchase.

Intent Data 52

Intent Data Intent Intent Leads Intent Signal 52

Adobe Experience Cloud Blog

MARCH 16, 2015

No lead nurturing , and too much focus on the bottom-of-the-funnel. Activity based reporting and analytics—there was nothing advanced tying to revenue. Product and R&D. Purchase Intent : Lead Identification. A “spray and pray” approach to programs. PR and Comms. Customer Support. Operations.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Outgrow

SEPTEMBER 20, 2019

Lead generation is always our primary objective and our first step. A prospect is merely the prospective customer who might be interested in a product or a service. And lead generation is the process of collecting those leads. Interactive content is a great way to generate leads as opposed to static forms.

Outgrow 75

Outgrow Paid Content Top of Funnel Classified Ads 75