This site uses cookies to improve your experience. By viewing our content, you are accepting the use of cookies. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country we will assume you are from the United States. View our privacy policy and terms of use.

Remove Analytics Remove iHance Remove Process Related Topics
Database Marketing Resource Management SIC Telemarketing Online Lead Generation Direct Marketing Word of Mouth Lead Management Marketing Leads Aggregators More Related Topics >
article thumbnail

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

The main problems targeted are keeping the pipeline full of marketing-qualified leads and automating the process of nurturing demand not yet ready to buy. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. Reverse IP look up appears to be the new thing here.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
article thumbnail

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

 

Stay Connected

Join 88,000+ Insiders by signing up for our newsletter

About
Webinars
Awards
About
Editions
Webinars
Awards
Editions
Topics
LinkedIn Twitter
Powered by Aggregage | Terms and Conditions | Your California Rights and Privacy Policy
© Aggregage 2024