Tomorrow People

APRIL 12, 2013

Real Analytics. Lead Capture. Leads are the essence of most B2B marketing campaigns. You need to be able to view personal details of your leads and know where they came from. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

Tomorrow People

APRIL 12, 2013

Real Analytics. Lead Capture. Leads are the essence of most B2B marketing campaigns. You need to be able to view personal details of your leads and know where they came from. As such, social media platforms should provide you with the same level of information about your leads as Google Adwords.

Social Media 120

Social Media Social Marketing B2B Marketing Top of Funnel 120

WebMarketCentral

DECEMBER 8, 2008

These services don't collect any information beyond what Google Analytics , WebTrends or other web analytics packages do. And again, if the used properly, they can be helpful in engaging site visitors who perhaps aren't quite ready to become a "lead." It's also fully integrated with Salesforce.com.

OpenTracker 20

OpenTracker LeadGenesys LEADSExplorer ReadyContacts 20

Online Marketing Institute

JULY 31, 2009

I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. 2) Online lead generation — provides or connects with email delivery, online advertising, search marketing adword tools, landing pages, registration/information capture, and offer testing.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Customer Experience Matrix

DECEMBER 29, 2009

It lets it generate some page-oriented Web analytics reports similar to Google Analytics. In addition to Web analytics, it provides detailed reports on Web site visitors, including reports that link anonymous visitors to their company through their IP address. Apparently this is a very common omission.)

Loopfuse 120

Loopfuse Demand Generation Agencies Demand Generation Demand 120

Webbiquity

MAY 9, 2017

Google Review Count: 233. Yesware includes functionality for predictive analytics based on your sales team’s activities; post-send tracking (open and reply rates, clicks, attachment opens); sales prospecting based on emails, calls, lead nurturing, and social selling; and integration of all call and email activity with Salesforce.com.

Marketing Automation Services 214

Marketing Automation Services Enterprise Management Work Management Marketing Management 214

Online Marketing Institute

MARCH 13, 2011

Right from lead data capturing, lead nurturing to lead qualification , technology has been evolving to help automate the demand generation process and help marketing and inside sales work smarter. It’s scalable, the leads are more qualified and often already partly educated on your offering.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40